# Trades.Expert > Trades.Expert is a digital marketing and business consulting service for trades and home-service businesses in Canada. We are not a contractor and do not install, repair or service anything. Owners and managers of trades and home-service businesses anywhere in Canada who want honest answers before they spend Trades.Expert is part of the Sedighi.ca and SAZ.ca group of companies, a Canadian business headquartered in Vancouver, British Columbia, led by Ali Sedighi, MBA. Coverage: Canada. Contact: call or text (604) 632-4959, or email Ali@Sedighi.ca. There are no forms: call, text or email only. ## Key pages - [Home](https://trades.expert/): Trades.Expert is a library of direct answers to the marketing questions trades owners across Canada ask most, written by Ali Sedighi, MBA. Read the answers free; call, text or email if you want them applied to your business. - [Services](https://trades.expert/services/): Most trades businesses need one thing fixed first, not everything at once. This page answers how to tell which of our four services is your first move. - [Areas](https://trades.expert/areas/): The principles of trades marketing hold everywhere in Canada, but the regulators, rebate programs, languages and seasons don't. Each regional page answers the questions specific to that market. - [About](https://trades.expert/about/): Trades.Expert is a Canadian marketing and consulting service for trades businesses, built around one person's answers: Ali Sedighi, MBA, founder of the Sedighi.ca and SAZ.ca group. - [Results](https://trades.expert/results/): Every result on this page comes from our HVAC work. Here is what each one shows, what it doesn't, and which parts of the method a plumber, electrician or roofer can reasonably borrow. - [Pricing](https://trades.expert/pricing/): Our plans are the Trades.Agency plans: Growth, Elite and Enterprise, from $1,999 per month month-to-month or $1,499 per month on annual billing, plus GST or HST for each client's province (GST and QST in Quebec). - [FAQ](https://trades.expert/faq/): These are the questions owners ask before they hire us, answered the same way as the rest of the library: directly, with the reasoning shown. - [Contact](https://trades.expert/contact/): The fastest way to get an answer for your own business is to ask. Call or text (604) 632-4959, or email Ali@Sedighi.ca, Mon–Fri 9–6 Pacific. We usually reply within one business day. ## Services - [Local search](https://trades.expert/services/local-search/): Local search work gets your trades business into Google's map and local results for the jobs you want, in the places you can reach profitably. - [Strategy](https://trades.expert/services/marketing-strategy/): Strategy work answers the questions you'd ask a marketing director if you had one: how much to spend, where, in what order, and how you'll know it's working. - [Paid ads](https://trades.expert/services/paid-ads/): Paid search is the fastest way for a trades business to get calls, and the easiest place to waste money. We run it by cost per booked job, not by clicks. - [Websites](https://trades.expert/services/website-conversion/): A trades website has one job: answer a stranger's questions fast enough that they call, text or email you instead of the next company on the list. ## Coverage - [Alberta](https://trades.expert/areas/alberta/): Alberta's trades marketing questions centre on two big, competitive cities, a long gas-heated winter, and a prepaid contracting rule that matters if you sell away from your shop. - [British Columbia](https://trades.expert/areas/british-columbia/): BC is several markets in one. The coast, the Interior and the North have different seasons, and the province's rebate and certification rules changed in ways that affect how trades should advertise. - [Manitoba](https://trades.expert/areas/manitoba/): Manitoba is one large city and a set of regional towns, with a heating season among the longest in southern Canada and some of the most active heat pump rebates in the country. - [New Brunswick](https://trades.expert/areas/new-brunswick/): New Brunswick is a bilingual province of three main cities and many small towns, where heat pumps are already common and word of mouth still carries a long way. - [Newfoundland and Labrador](https://trades.expert/areas/newfoundland-and-labrador/): Newfoundland and Labrador is a St. John's-centred market with long distances beyond it, a damp, windy island climate, a much colder Labrador and an active oil-to-electric incentive. - [Nova Scotia](https://trades.expert/areas/nova-scotia/): Nova Scotia is one growing metro, Halifax, and a long coastline of smaller communities. Oil and heat pumps are both common, and recent program changes mean rebate claims need care. - [Ontario](https://trades.expert/areas/ontario/): Ontario is Canada's biggest and most competitive trades market. The questions here are about standing out in crowded cities, advertising within TSSA and ESA rules, and keeping rebate claims accurate. - [Prince Edward Island](https://trades.expert/areas/prince-edward-island/): PEI is Canada's smallest province and its most word-of-mouth market. The questions here are about standing out in a compact market and avoiding stale rebate claims after several programs closed. - [Quebec](https://trades.expert/areas/quebec/): Quebec is different from the rest of Canada in two ways that matter for marketing: most homes heat with electricity, and French must lead in commercial advertising, websites included. - [Saskatchewan](https://trades.expert/areas/saskatchewan/): Saskatchewan has two mid-sized cities, a wide rural market and one of the coldest heating seasons in the country. Those three facts shape most of the marketing answers here. - [Territories](https://trades.expert/areas/territories/): The three territories are small, remote markets where trust, reliability and planning matter more than ad budgets. Each has its own regulator, programs and, in Nunavut, language rules for advertising. ## Guides and articles - [Guides](https://trades.expert/guides/): Some questions need more than a paragraph. These three guides take the biggest ones, lead costs, hiring an agency and tracking results, and answer them in full, with numbers you can check. - [Hiring an agency](https://trades.expert/guides/hiring-an-agency-questions/): Most bad agency experiences could have been spotted before the contract was signed. These are the questions that expose them, with what a good answer sounds like. - [Lead costs](https://trades.expert/guides/lead-cost-questions/): A lead price means nothing on its own. This guide shows how to work out what a lead is worth to your trades business, using your margin, your close rate and your capacity. - [Tracking](https://trades.expert/guides/tracking-and-reporting-questions/): You can't judge marketing you don't measure. This guide answers how a trades business can track enquiries to booked jobs with simple tools, and how to read any marketing report critically. ## Optional - [Full text](https://trades.expert/llms-full.txt) - [Parent company](https://trades.agency)