Short answer: start with whatever is losing you the most booked jobs right now. For a business with no plan, that's strategy. For one that's invisible on the map, it's local search. For one paying for clicks that don't ring the phone, it's ads. For one with traffic but no calls, it's the website. Here is how to tell which one you are.
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Marketing strategy and advisory
Your own questions answered against your numbers, then turned into a written plan.
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Local search and Google Business Profile
Be the trade that shows up on the map when a neighbour searches nearby.
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Google Ads and Local Services Ads
Pay for the searches that become booked jobs, and cut the ones that never do.
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Websites that turn visits into calls
A site that answers the buyer's questions fast enough that they call, text or email.
How do I work out where my biggest leak is?
Short answer: trace the last 30 enquiries backwards and find the step where most of them died or never started.
Write down every call, text, email and quote request from the past month, and next to each one note where it came from and whether it became a job. Then look at the pattern:
- Few enquiries, and you can't say where the ones you get come from. You need a plan and tracking before you spend more. Start with strategy.
- Few enquiries, and almost none from Google Maps. Your Google Business Profile and local pages are the weak point. Start with local search.
- Plenty of ad clicks, few calls. Your campaigns are buying the wrong searches or sending people to a weak page. Start with Google Ads.
- Visitors in your analytics, very few calls. The site isn't answering buyers quickly enough. Start with the website.
- Plenty of enquiries, few booked jobs. This is a phone and follow-up problem, and more marketing will make it worse. Talk to us about that before anything else.
That last case is more common than people think. I would rather tell you that than sell you more leads you can't convert.
What does marketing strategy and advisory cover?
Short answer: it is your questions answered against your numbers, turned into a written plan with a budget, priorities and a way to measure them.
This is the service for owners who are spending money but can't say what it returns, or who are about to hire someone and want a second opinion first. We look at job values, margins, seasons, service area and current channels, then answer the questions that matter: how much to spend, where, and in what order. Read more on the strategy page.
What does local search cover?
Short answer: it gets your business into the Google map results and local organic results for the services you sell, in the places you serve.
For most trades this is the highest-value long-term channel, because a neighbour searching "electrician near me" is usually ready to book. The work covers your Google Business Profile, service and area pages, reviews and the consistency of your business details across the web. See local search and Google Business Profile.
What does the Google Ads service cover?
Short answer: building or repairing Google Ads and Local Services Ads so that you pay for the searches that book jobs and stop paying for the ones that don't.
Paid search is the fastest channel and the easiest to waste money in. We tighten locations and hours, remove poor search terms, set up call tracking and judge the account by cost per booked job. The paid ads page explains the process and the common mistakes.
What does the website service cover?
Short answer: a site, or a repair of your current one, built to answer a buyer's questions quickly and make calling, texting or emailing you the obvious next step.
Most trades websites look fine and still lose calls, because the phone number is hard to tap on a phone, the services are vague, or the page loads slowly on a job-site connection. We fix those first. See websites that turn visits into calls.
How do the services fit together over a year?
Short answer: ads produce calls early, local search and the website build the asset, and strategy keeps the spend pointed at your best jobs.
| Months | Typical focus |
|---|---|
| 1–2 | Tracking, Google Business Profile clean-up, ads restructured |
| 3–6 | Service and area pages, review routine, website fixes |
| 6–12 | Rely more on organic results, trim ads to the profitable core |
Prices for each plan are on the pricing page, and the results page shows results from our HVAC work that followed a similar sequence.
Frequently asked questions
Do I have to buy all four services?
No. Most owners start with the one that fixes their biggest leak, then add others once it's working. Plans are month-to-month, so you can change the mix as you learn.
Which service brings leads the fastest?
Paid search usually produces calls within days of launch, because you are buying a position on the page. Local search and a better website take longer but keep working without a per-click charge.
Can you work alongside my current web developer or agency?
Yes. We often start by answering questions about what an existing provider is doing, and sometimes the right answer is to keep them. We ask for read access so we can see the real numbers.
Do you install or service equipment for my customers?
No. We are a marketing and consulting service, not a contractor. Every service on this page is about getting and converting enquiries for your trades business.