Do your results apply to my trade? An honest look at our HVAC case studies

What are the results?

Short answer: five heating and HVAC businesses, each with a different main lesson.

The full list is on HVAC.Agency's case studies page.

What does each result actually prove?

Short answer: each one proves a part of the method, not the whole of it.

CombiBoiler.ca shows the value of specializing. A site devoted to one product category built 500+ page-1 rankings for its keywords and produced 300+ monthly leads. The lesson for other trades: a clear specialty, explained page by page, is easier to rank and easier to buy from than a generic "we do everything" site.

BCWide.ca reached 3× leads in 90 days. The lesson I take from it: meaningful change doesn't always need a year. In my experience, gains inside one quarter usually come from removing obvious problems, such as an unclear site, an incomplete profile or ads aimed at the wrong searches, rather than from clever tactics.

HVACDeal.ca produced 500+ leads at a 12:1 ROI. The lesson: when you judge spend by return rather than by clicks, the budget naturally moves to what works.

Roma Heating & Cooling grew organic traffic 400% in 12 months. The lesson: local search is slow at first and then compounds. Owners who quit after three months never see this part.

HeatLand is the content example: 850+ SEO articles, alongside a 300% lead increase in 6 months. The lesson: content that answers real customer questions brings in buyers who are already halfway to calling. It's the same idea behind this site.

What transfers to plumbing, electrical, roofing or renovation?

Short answer: the structure transfers almost completely; the numbers don't.

These parts apply to nearly any trade:

• one clear page for each service you want to sell
• a complete, active Google Business Profile with accurate service areas
• ads limited to searches, places and hours that turn into jobs
• tracking that counts booked jobs, not clicks
• a steady, honest routine for asking for reviews
• content that answers what customers ask before they call

These parts depend on your trade and market: how fast leads arrive, how much a lead costs, how long buyers take to decide, and how seasonal your demand is. An emergency plumber will see faster responses to ads than a kitchen renovator; a roofer's year looks nothing like a furnace company's.

How would we measure results for my business?

Short answer: with the same discipline, using your numbers.

Before we start, we'd agree on a baseline: enquiries per month, where they come from and how many become jobs. Then each month we'd report booked jobs from marketing, cost per booked job and the trend, with plain explanations. The tracking and reporting guide explains how to set this up yourself, even if you never hire us.

Why don't you show more case studies?

Short answer: because these are the ones we can name, link and back up.

We'd rather show five verifiable results than twenty unnamed stories. If you want to test whether the method suits your trade, start with the questions on the FAQ, compare our services, or ask us directly.